The following paper discusses the case of the Orbital Engine Corporation in terms of its launch of the two stroke engine technology which was revolutionary due to its low emission of pollutants, less noise, the better performance as well as the less complicated working of the machine. The paper highlights the marketing decision of the company which was significantly important and strategic for the adoption of the technology in the automobile industry. These pertained to the third party validation conducted by the company of their technology and the research undertaken by the company on their target market.