Developing a new product in the market may require intense planning and evaluation especially for the products that are totally new to the consumers. Many products have been released in the market, however not all of those are able to reach the maturity stage. Some products are able to get the brand loyalty of the consumers while some have failed even in the introductory part. Apparently, marketing plan is necessary before the product is introduced in the market. Proper evaluation should be done in order to have an organized activity while the product is in the market.