E-Commerce Company

Technological change has been one of the driving forces of business activities in this fast changing international trading scenario. The revolution in information technology and the highly sophisticated communication networks have been gradually changing the way enterprises carryout their business activities both in the domestic arena as well as in the global business transactions. Internet based e-commerce has added a radical new world of business providing friction free arena where millions of buyers and sellers complete their transactions cheaply, instantaneously.

Group Motivation Inventory

Majority of us humans get up from bed in the morning, set out for school or our job and practically do our daily routines in a way that is unique to us. We interact to our environment and the people around us without fully understanding why we are doing our routine – why we go to school or do great in our job or are amused from a particular activity. Nonetheless we all know that there is something that motivates us for doing this. Motivation refers to the things either internal or external to a person from which makes him enthusiastic and persistent on pursuing a particular course of action (Daft, 526).

Creative Art, Research, and Perception

To meet and satisfy the needs and wants of target customers is what marketing in business aspires for. It involves the study of consumer behavior. Creative art in business marketing would play a good role in the field of consumer behavior and research. There are seven characteristics of good marketing research: 

SWOT Analysis of LOREAL

 Strengths

1. LOREAL is one of the highest selling cosmetic brands in the world. 

2. LOREAL offer more than 25 brands in International market. 

3. It has been able to record $ Billions of revenue during year. 

4. LOREAL has one of the finest and best R&D facilities in the industry which are helping to roll out new products according to the requirements of the customers. 

5. It has well defined business areas of cosmetics, dermatology as well as Pharmaceuticals. This allows the company to distinctively focus on each activity in order to maintain quality. 

Creativity & Accountable Marketing – Orbital Engine

The following paper discusses the case of the Orbital Engine Corporation in terms of its launch of the two stroke engine technology which was revolutionary due to its low emission of pollutants, less noise, the better performance as well as the less complicated working of the machine. The paper highlights the marketing decision of the company which was significantly important and strategic for the adoption of the technology in the automobile industry. These pertained to the third party validation conducted by the company of their technology and the research undertaken by the company on their target market.

Marketing Decision Making

Developing a new product in the market may require intense planning and evaluation especially for the products that are totally new to the consumers. Many products have been released in the market, however not all of those are able to reach the maturity stage. Some products are able to get the brand loyalty of the consumers while some have failed even in the introductory part. Apparently, marketing plan is necessary before the product is introduced in the market. Proper evaluation should be done in order to have an organized activity while the product is in the market.

Pricing and Marketing Strategies

 

The essence of the marketing mix is for managers to center decisions around the parameters of product, price, place and promotion (4Ps) in the context of internal and external environmental constraints to general value for consumers and generate the intended positive response for new products. This implies a number of important management considerations. One is the need to make decisions on the 4Ps within the context of real and changing market conditions. Another is the importance of customer focus.